Clayluttrell

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Case Study #1:

Stitchin Heaven

The company approached Clay after registering $2 million in revenue. The twenty staff was under strain, with the equity holders undecided on investing in a growth strategy that contained many gaps and, therefore, commitment. Moreover, print advertising was not showing the same results as in past years. The offices were cramped, the processes labor intensive, and HR protocols were next to non-existent.

As Results:

  • This business coaching project merged into Clay investing and taking a hands-on approach.
  • Revenue grew to $10 million in five years, a 5X multiple. The staff increased from 25 to 75.

He designed and implemented The Entrepreneurial Operating System, or EOS®, consisting of:

  • A clear vision for the business.
  • Matching the right people to the right jobs. This involved:
  • Formed a leadership team under a competent CEO
  • Employing staff on a sustainable basis.
  • Head-on addressing then minimizing or erasing critical obstacles.
  • Documenting all processes.
  • Establishing KPIs to measure performance.
  • Communicating accountability and responsibility.

In short, he structured an integrated program that empowered the owners to quickly and simultaneously improve the stakeholder, employee, vendor, and customer well-being and company image.

Clay shifted from print advertising to social media and digital. As a result:

  • The subscription segment from $60k/month to $300k+ using Facebook ads
  • Grew YouTube subscriptions significantly.
  • Oversaw the website overhaul.
  • Changed the e-commerce platform.

Started a new division selling sewing machines - highly profitable.

Spearheaded a three-phase construction project:

  • A 17.5K sq ft retail/office.
  • A 10k sq ft retreat center.
  • A 44k sq ft warehouse and office.

Case Study #2:

Thunder Laser

Clay connected with the company when it was a side-hustle startup under-capitalized with a single owner/employee working another job. To keep things afloat, outsourcing every stage of the process was in the cards, all but wiping out the profits. Nothing at that stage functioned digitally, except the website functioning with no SEO, poor design, and ineffective content. Though in the mix, technical support for clients was defective and lacked training. Pricing was out of kilter with the rest of the marketplace.

The client, in desperation, called for a business coach near me. Clay was on hand to take the call, eventually investing in the business personally, and helped the company raise the relevant seed money to implement a professionally designed strategy.

As Results:

  • Revenue jumped to $20 million quickly, registering $3 million profit + annually.
  • The company sold 1,800+ machines with the highest customer satisfaction in the industry.

Clay designed and implemented a coordinated EOS system similar to the one described above in Case Study #1. Much of it involved:

  • Strategically positioning the company to stay with what it did best.
  • Hiving off all other side shows.
  • Bolting on crucial extras like software and accessories from third-party vendors

He implemented an outsourcing program alongside gradual internal integration.

  • The subscription segment from $60k/month to $300k+ using Facebook ads
  • Grew YouTube subscriptions significantly.
  • Oversaw the website overhaul.
  • Changed the e-commerce platform.

Digital marketing kicked all other types to the curb.

Clay guided the creation of a customer support system, including ticketing and an industry-leading knowledge base. This contributed to

  • Becoming the only company in the industry to support its machines 100% remotely.
  • Keenest pricing in the marketplace.

Digital marketing kicked all other types to the curb.

  • The website overhaul, including content creation, SEO, and hundreds of CRO tests.
  • A newly launched influencer and brand ambassador program.

To assess if you are a good fit for my business coaching program, go to my who needs an action coach page and take the quick test. It will tell you immediately if we should talk directly via a free, no-obligation discussion.

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I also invest in
viable opportunities.

Of course, not every business coaching project requires capital as part of its solution. Indeed, the first course of action is to make good with the resources one has. However, when that’s not enough and growth objectives dictate a capital injection can close gaps, I can possibly help.

Have you heard of Shark Tank – the TV reality show? I’m like that, but without the drama and blood in the water. Instead, I’m seeking genuine win-win partnership opportunities where my expertise and capital (together) can make a difference.

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